Longchamp’s Year of the Horse
For Chinese New Year in 2026, the Year of the Horse, Longchamp is celebrating its founding emblem with a campaign animated by freshness, colour and renewal. It’s a highly symbolic year for the Maison, whose galloping horse has always embodied its creative momentum and vital energy. Dressed in red, a lucky colour for Lunar New Year, the capsule collection illuminates this special edition.
Riding the Spring Breeze, Vibrance and Poetry
Imagined through the lens of photographer Leslie Zhang, the Riding the Spring Breeze campaign features model Cici Xiang in a chromatic, joy-filled world where horses become the protagonists of a sweet journey back in time. Inspired by an imaginary playground and the familiar rocking horse, the narrative sparks childhood memories, a collective nostalgia and the poetry of movement. Complete with a soundtrack by François Villevieille (Musique 1983 Production), the campaign is a breath of fresh air as spring approaches – in perfect keeping with the Longchamp spirit.
